RealGames Newsletter

RealGames Newsletter | July '09

In This Issue
Broadening the Horizons of Online Gaming
Lay’s Case Study
Downloads

In today’s media environment, online gaming is fast becoming a fundamental part of a brand’s communication strategy. By offering advertisers a wider range of innovative opportunities to engage with consumers, the appeal of online games has increased dramatically over the last few years. Recent research by the Casual Games Association, suggests the industry is growing 20% year on year.

This month, RealGames unveils a portfolio of dynamic new Special Products, broadening our casual gaming offering to provide an extended platform for brands to engage with consumers via an immersive and integrated gaming experience.

Did You Know?
Zylom has 1.2m UUs
82% Female aged 20-55
We reach 14% of all UK female internet users

Lay’s Case Study

A recent high level case study, designed by Zylom, is the Lay’s Finest Ingredients Game, demonstrating the extent of our interactive Sponsorship Package. The campaign’s overall objective was to increase awareness and understanding of Lay’s finest crisps, as well as actively engage consumers with the product.

Online gaming is a medium that has become so ubiquitous, that its ability and scope now resonates right across the industry.

Contact your Account Manager

email: advertising-uk@real.com
or tel: 020 7618 4009

Zylom has launched the newest edition of the popular restaurant series "Delicious". In this treat for our fans, named Delicious 4: Emily’s Taste of Fame, a person from the real world had the opportunity to play a unique role by winning a competition to become the real-life character of Emily in the game...and therefore become immortalised in a game that already sold 6,000 copies in the first month!