What Women Want

Online gaming is a medium that has become so ubiquitous, that its ability and scope now resonates right across the industry. Since casual gaming represents the only online activity that can create appeal across a wide range of different age and gender groups, this versatility potentially gives it the edge over other retail gaming mediums.

Traditionally, gaming has always been perceived as a male dominant environment. However, in recent times, the female gamer has emerged as an avid player in the casual gaming environment, spending almost twice as much time online as men. Developers, picking up on this trend, continue to empower the female gamer by increasingly offering more titles for girls and women, with celebrities like Carrie Underwood, America Ferrera, Beyoncé and Liv Tyler even starring in TV ads for Nintendo DS.

Overall, an effective casual game is simple to use, attracting a range of demographics, yet still challenging enough to engage the more adventurous of players. RealGames embraces these key elements and produces games for major labels, guaranteeing consumer’s optimum attention.

However, the question that remains is how do you truly maximise consumer engagement and insight? In combination with online gaming, social media provides a strong opportunity to gain transparent feedback, and build consumer trust. A recent post from the Online Marketing Blog by Lee Odden shared advice from several large brands such as Best Buy and Intel etc. Michael Brito, Social Media Strategist at Intel highlighted the need to "Learn to listen. Extrapolate the potential points of touch between your customers and your organization, and enable participation in some of your processes, in some way..."