Did You Know?

Audience

• Zylom has 1.2m UUs
• 82% Female aged 20-55
• We reach 14% of all UK female internet users
• 95% of users play games at home, 65% in the evening
• 50% have children at home
• 72% visit the site 3 times a week or more
• 82% own at least 1 car / 39% own 2 or more
• 1 in 4 users purchased insurance in the last 6 months
• 1 in 3 booked a holiday online in the last 6 months
• 94% either make or have a major influence over household purchasing decisions
• 79% of our total unique user audience is ABC
• Average session time - 25mins

Environment

• In-game advertising is set to reach $1bn globally by 2014
• 1 in 3 of all PC/laptop users connecting to the internet play online casual games (Ipsos MORI, 09)
• Of the 50,000 programs available for the iPhone and iPod Touch through Apple's App Store, games are the largest category, about 20 percent (Mobclix)
• Only 29% of mothers with internet access pay attention to standard online advertising (Lucid)
• *Mums spend more time playing online games than any other demographic, and 90% play for at least 30 minutes a session (MTV Networks)

The Future

• In-game spending is projected to reach $1bn by 2014
• We predict the gap between casual and console gamers will continue to shrink due to the recession, with a surge in casual gaming - suggesting that gaming will follow the path of all media (newspapers, music, film); the inevitable migration to a cost efficient, consumer-friendly model