Lay’s Case Study

A recent high level case study, designed by Zylom, is the Lay’s Finest Ingredients Game, demonstrating the extent of our interactive Sponsorship Package. The campaign’s overall objective was to increase awareness and understanding of Lay’s finest crisps, as well as actively engage consumers with the product.

The campaign, which ran in October 2008, comprised a Lay’s branded game including homepage sponsorship on the Zylom website and a microsite. This provided unique exposure to our niche female audience (25 - 45 years).

The results exceeded all expectations, revealing that 32% of unique visitors and 70% of all players entered the Lay’s website via Zylom.

If you’re interested in using online gaming to increase consumer interaction with your brand, please contact our sales team.